05.    AI Branding

In the past few years, advances in AI and Machine Learning have led to the creation of powerful image and text tools. Projects like DALL-E 2 and MidJour- ney and Hyperwrite are beginning to be utilized in professional settings. It is important to learn about these tools and how to use them.

Step 1: Naming

To help me with naming, I brought in Hyperwrite (an AI writing tool). I feed it by typing in “Graffiti paint company”, then let Hyperwrite iterate on that description, getting it to describe for itself. I loved the term “Brick Wall”, so I chose it for the name of my brand, which is also the key element for the next step of designing a logo for it.

Step 2: Visualizing

I asked the AI to create a series of logo tests. Featured here are generic data sets constructed from past im- ages, found by prompting “LOGO of paint company named brick wall”. We used the DALL.E model because it gives a wide variety of images. Then I decided to start with the first solution. Next, I got the preliminary and final logo design by modifying.

Step 3: Branding

After getting the final LOGO, I started to design the product packaging of this brand. My idea is that the paint bottle has a simple and clean base color, and the information bar above is also well sorted.

Step 4: Website

This brand needs a good looking website and it must be clean and simple to fits the style. There are 2 visual solutions of it.

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